Car Park Management Company

Turning traffic data into a better car parking experience

AI / Prediction
Google Cloud Platform
Cloud Functions
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£1m+ reduced costs annually

Accurate predictions

A leading Car Park Management company using Automatic Number Plate Recognition (ANPR) was issuing many Parking Charge Notices a year but fewer than half were being paid. How could they predict payers and non-payers?

Intelligent predictive ML models

We built machine learning models that combined factors like weather, vehicle data and local services to confidently identify which notices should be sent and which shouldn’t. Integrating this prediction into the issuing system significantly reduced costs without affecting revenues, and was integrated into the daily issuing process, processing over 120TB of data every day.

"We loved working on this project—it's a fantastic feeling to drive such a strong business result."
Ishbel Hughes d'Aeth, Principal Product Lead at Datasparq

What could AI do for you?

Datasparq is a specialist AI & data firm that designs, builds and runs solutions that drive real business value. We work with world-leading brands like GSK, GXO & Four Seasons Hotels (to name a few) to make AI a reality.

We’re proud to be practitioners—not PowerPointers; people who things done. We help our clients at every step of the journey; whether they have a data team and need extra support to get pilots into production or they want to find new ways that AI & data can create value in their business.

So, if you want to explore AI—or are curious about the value locked away in your data—get in touch with us today.

When you're ready, we're here

Contact us