"The Datasparq team were great to work with—their data science and engineering expertise helped us tackle high-value challenges.
They've created a new data capability for us—delivering a solution we use to inform our revenue management decisions."
Datasparq was engaged to help Gatwick’s car parking and commercial products team who were looking to improve car park occupancy and pricing using advanced analytics and modern data platform capabilities.
Gatwick had previously worked extensively to review pricing strategies and develop initial forecasts and booking curves. The team has continued to improve parking commercial strategies using data from Google Analytics to better calculate optimal pricing.
However, the data platform, in place at the time and the pricing tools demanded a lot of manual processes to deliver effective trading-decision reporting, and required a step-change in capability to drive further improvements.
Gatwick’s longer term aspiration required the new data and analytics platform to be able to support multiple data sources to deliver BI and analytics use-cases, but also be extensible to support machine learning to help with more advanced use-cases such as dynamic pricing calculations.
During the initial approach the solution was designed and deployed on AWS, making use of tools like Databricks, Microsoft SQL server and S3 storage layer that aligned with the corporate IT architecture at the time. The solution proved to be more expensive than initially anticipated and inflexible in supporting more use cases that rely heavily on SQL data exploration and machine learning.
The solution was migrated to Google Cloud Platform due to its data analytics and AI capabilities and also to make use of the BigQuery ecosystem. The solution proved to be faster, more robust and flexible to support BI and AI applications.
Datasparq is a specialist AI & data firm that designs, builds and runs solutions that drive real business value. We work with world-leading brands like GSK, GXO & Four Seasons Hotels (to name a few) to make AI a reality.
We’re proud to be practitioners—not just PowerPointers; Datasparq-ers get things done. We help our clients at every step of the journey; whether they have data team and need extra support to get pilots into production or they want to find new ways that AI & data can create value in their business.
So, if you want to explore AI—or are curious about the value locked away in your data—get in touch with us today.