Our latest thinking

The Art of the Seamless Journey

Why Perth drivers know exactly when to fill up their tanks

What we can learn about AI from ants

The curious climate impact of AI

The secret to being a top programmer: Don’t get stuck

Dynamic pricing isn't rocket science… but it can look similar

Building knowledge retrieval systems with LLMs? RAG won’t solve all of your problems yet

How we drive real business value from GenAI

Google Ads: How to boost your PPC traffic by 15-20% using Thompson sampling

Three things that are broken about dynamic pricing... and how to fix them

Proving the worth of your work: A look at alternative A/B testing techniques

How to make food supply chains more sustainable using AI