Datasparq, the specialist AI and engineering consultancy, has agreed to join PwC UK as part of its fast-growing Strategy& Value Creation business, combining Datasparq's deep technical expertise in AI and data with the breadth of Strategy&’s industry, functional and global capabilities.
Founded to help organisations turn data and AI into measurable business outcomes, Datasparq has built a reputation for production-grade delivery, building impactful data and AI solutions for enterprise and private-equity backed clients across sectors. Joining Strategy& gives Datasparq's team a wider range of industry and domain expertise, functional capabilities beyond data and AI, and a global network through which to scale that work for clients.
The move reflects a growing demand from clients for support that goes beyond strategy or technology in isolation, combining sector knowledge, functional depth, technical execution and operational change to move quickly from insight to real-world impact. As part of Strategy&, Datasparq's specialists will work alongside deals colleagues across value creation and transaction services to support clients before, during and after transactions, with the design, development and deployment of impactful data capabilities and AI solutions.
John Wyllie, Chief Executive and founder of Datasparq, said:
“We're incredibly excited to be joining Strategy& and the wider PwC network. We've spent years building real depth in applied AI, product design and engineering, but what excites us most about this move is the breadth of additional capability we get to work alongside: industry and sector experience across the private equity and corporate sectors of PwC's Deals business, functional expertise and capabilities well beyond data and AI – from operations to finance to supply chain – and a footprint that lets us take what we've built and apply it at a scale we couldn't reach on our own.“For our clients, it means the same practitioner, outcome-orientated delivery they've always had from us, now backed by a much wider network of expertise, reach and resources. We couldn't be more excited about what we can build together.” Nicola Preedy, Head of Deals, PwC UK, added:
“Our clients are increasingly focused on turning the potential of data and AI into measurable business outcomes. Bringing Datasparq into PwC strengthens our ability to help organisations unlock, accelerate and sustain value across the deal lifecycle, supporting more executable value creation through data, AI and advanced analytics.” Following completion, Datasparq's team of AI engineers, data scientists and product specialists will join PwC's Strategy& Value Creation business, continuing to work with existing and new clients.
The transaction is expected to complete in autumn 2026, subject to customary conditions.
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About Datasparq
Datasparq is a specialist data and AI consultancy, building impactful production-grade AI solutions for clients. The team works across strategy, delivery, and change to help organisations move from insight to execution. Find out more at
www.datasparq.ai.
About PwC
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We are a tech-forward, people empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting, we help build, accelerate and sustain momentum. Find out more at
www.pwc.com.
