Real transformation

Take off with AI

Delivering measurable value through targeted AI deployment

easyJet Holidays

£1.5bn revenue

Scaled daily pricing optimisation

40× decision capacity

16-week implementation

London Gatwick

43m passengers

7% revenue increase through dynamic pricing

New platform and analytics

6-week implementation

European airline

€10bn revenue

6% increase in passenger forecast accuracy

Improved 4-6 month forecast

8-week implementation

See more real world examples

Datasparq

Where strategic thinking meets technical depth

Beyond technology. We combine strategic vision with practical change.

We optimise systems, not individual processes

We’re experts in travel and aviation

We build for long-term value, not just quick wins

We don’t overprescribe tech as a solution

We work alongside your existing teams

What we do

Navigating towards the future of travel

Margins are tight, demand is volatile, and customers expect seamless service. Where can AI make a difference?

Revenue

Unlock millions in revenue through intelligent, adaptive models driven by real-world demand

Demand forecasting

Price elasticity

Smart pricing

Operations

AI-powered scheduling, rota planning, and resource optimisation reduce costs and delays.

Crew optimisation

Operations optimisation

Resource management

Customer Experience

Increase customer loyalty thanks to smoother journeys, personalised recommendations and better experiences

Targeted engagement

Passenger services

Retail optimisation

Testimonials

Our clients love working with us

From CTOs to CFOs; from business analysts to developers—we build lasting relationships

Gary Wallace

Head of Car Parks and Commercial Product

"The Datasparq team were great to work with and their data science and engineering expertise has really helped us tackle some high-value challenges by creating a data capability for us and delivering a solution we can operationalise to inform our revenue management decisions."

Ben Dias

Director of Data Science, easyJet

"It’s great to have an expert Data Science partner like Datasparq, who really understand our Data Science ambition and is fully aligned with our ways of working, which makes collaborating to deliver real business value very easy!”

Will Faulkner

Vice President, Technology Strategy and Ops

"Working with Datasparq on a number of complex generative AI solutions has been brilliant. Their experience and skillset were invaluable in shaping the architecture of the solutions, navigating this cutting-edge technology"

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